Celebrity’s local drive

ROYAL Caribbean Cruises has named Cameron Mannix as its first bdm dedicated solely to Celebrity Cruises for Australia and New Zealand. Previously tri-branding reps in the local market, he has instead been tasked with elevating the profile of Celebrity in Australia. "My role is to get the Celebrity name out there, to increase awareness as to what Celebrity means to clients and to show how we differ from everyone else," Mannix told CW at the launch of the Edge class in Sydney on Tue. He will work to open cruising ...
The above snippet is the first part of an article sent to subscribers in Cruise Weekly's issue from 16 Mar 17

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