FLIGHT Centre Travel Group (FCTG) has announced that it will scrap its Cruiseabout and Escape brands as part of a company reshuffle. All Cruiseabout and Escape Travel shops will be rebranded as either FC or Travel Associate stores, with sales staff from both brands to be retained. Following the change, Travel Associates will immediately double in size, going from 50 to more than 100 sales teams, while special divisions will be created within the Flight Centre brand to capture Cruiseabout's former market. The rebrand will happen over the next few months.
The above snippet is the first part of an article sent to subscribers in Cruise Weekly's issue from 22 Feb 18
Established in 2008, Cruise Weekly is Australasia's favourite online cruising publication, and is sent as a free subscription to cruise lovers and the cruise industry as a PDF newsletter each Tuesday and Thursday.
Established in 2008, Cruise Weekly is Australasia's favourite online cruising publication, and is sent as a free subscription to cruise lovers and the cruise industry as a PDF newsletter each Tuesday and Thursday.