Millennials love RCL

MILLENNIALS are helping boost the brand health of cruise lines, according to new research from The Harris Poll's 29th annual EquiTrend Study. The survey found US millennials helped Royal Caribbean Cruises recover the top spot as Cruise Line Brand of the Year, which the company held in 2012 and 2015. Holland America and Princess Cruises also had noteworthy brand equity gains, while Disney fell slightly behind.
The above snippet is the first part of an article sent to subscribers in Cruise Weekly's issue from 23 May 17

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