Seabourn to target new-to-cruisers

THE expansion of the luxury market is presenting opportunities for both the Australian traveller and travel professionals, Seabourn said. Eight months into the role of svp global sales and marketing at Seabourn, Chris Austin told CW he planned to help agents capitalise on that growth by tapping into first-time cruisers. "Seabourn will be very focussed on, and will put a lot of our resources to how our travel professional partners bring in, and identify new-to-cruisers," Austin said, adding that "the industry needs new-to-cruise". He said many agents were already sitting ...
The above snippet is the first part of an article sent to subscribers in Cruise Weekly's issue from 05 Sep 17

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