Carnival keyword agent anger

Major online cruise specialist agencies across Australia and New Zealand are understood to be very concerned about a move by Carnival Australia which bans them from using a range of terms such as “P&O”, “Princess”, “Carnival” and “Cunard” in online paid search advertising campaigns. As revealed this week in Cruise Weekly sister publication Travel Daily (CLICK HERE), Carnival is insisting that agents not use keywords associated with its brands, and has ordered them to ‘negative match’ a range of prescribed keywords. Carnival says it is “actively monitoring the ...
The above snippet is the first part of an article sent to subscribers in Cruise Weekly's issue from 12 Sep 13

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