Holland America Line and O, The Oprah Magazine announce an exclusive partnership that will unite the soul-stirring power of travel with O’s deep commitment to connection and personal growth. Oprah Winfrey; O The Oprah Magazine editor at large Gayle King; and others will join the inaugural O, The Oprah Magazine Share the Adventure Cruise setting sail to Alaska this July. Four additional O, The Oprah Magazine Adventure of Your Life sailings featuring O Magazine-inspired activities will be scheduled aboard select North America ships through 2018.
“I’m so excited to continue 2017 as my Year of Adventure with another bold, new place I’ve never been before: Alaska!” said Oprah Winfrey.
The O, The Oprah Magazine cruises will feature exclusive programming developed with the magazine’s editors, including editor in chief Lucy Kaylin and creative director Adam Glassman. Members of the SuperSoul 100 — thought leaders and visionaries who use their talents to elevate humanity — will be on board sharing inspirational ideas and tips for living your best life. More than 300 Holland America Line cruises sailing in North America from August 2017 through 2018 will have a variety of engaging, stimulating activities that bring the magazine to life, including meditation, tai chi, healthy cooking demonstrations, an onboard book club and more.
“We are deeply honoured that O, The Oprah Magazine chose Holland America Line as its first cruise line partner to further our shared belief that travel and wellness have the power to open minds, build connections and inspire shared humanity,” said Orlando Ashford, president of Holland America Line. “Our commitment to providing authentic experiences for our guests is at the forefront of all we do, and this collaboration is going to empower our guests in a whole new way with thought-provoking and enriching activities and content developed together with the experts at O, The Oprah Magazine.”
The magazine will kick off the partnership with a contest in March 2017 awarding three deserving readers (North America entrants only) the chance to join the inaugural cruise to Alaska with Oprah and Gayle, followed by a high impact unit in the April 2017 issue, with in-book, online and broadcast integrations running throughout the remainder of 2017 and 2018.
“What better way to celebrate Oprah’s Year of Adventure than to partner on an incredible new initiative with Holland America Line,” said Jayne Jamison, senior vice president, publisher and chief revenue officer of O, The Oprah Magazine. “Offering readers a chance to experience the thrill of adventure firsthand, this partnership pairs the eye-opening wonder of travel with the soulful, inspiring content found in every issue of O.”
O, The Oprah Magazine Share the Adventure Cruise to Alaska will take place July 15–22, 2017. O, The Oprah Magazine Adventure of Your Life cruises will include the following dates/destinations:
• November 29, 2017 – 11-Day Southern Caribbean Wayfarer roundtrip from Ft. Lauderdale on ms Koningsdam
• March 3, 2018 – 7-Day Eastern Caribbean roundtrip from Ft. Lauderdale on ms Nieuw Amsterdam
• August 11, 2018 – 7-Day Alaska roundtrip from Seattle on ms Eurodam
• October 28, 2018 – 7-Day Western Caribbean, ms Nieuw Amsterdam
SOURCE: Holland America Line