THE Hurtigruten business has moved to its next stage in APAC, last week opening a “hub” in Hong Kong led by incoming head of the region Damian Perry. The ex-Cox & Kings ceo (CW 09 Jan) plans to build on the foundations put in place by his predecessor, William Harber,...
THE Hurtigruten business has moved to its next stage in APAC, last week opening a “hub” in Hong Kong led by incoming head of the region Damian Perry.
The ex-Cox & Kings ceo (CW 09 Jan) plans to build on the foundations put in place by his predecessor, William Harber, and allow the company to achieve the potential it sees in the market.
“[Harber’s] real goal was to build that foundation and make sure we have the right partners to take it to the next level,” he said.
“My role now is to actually grow on that, to make sure those partners are the right ones, continue to build on those relationships, make sure the support’s there and really just get that growth that we believe exists,” Perry explained.
In the Australian market, Hurtigruten will continue to work with its GSA Bentours and aim to increase the strength of its marketing and brand, with the goal of ensuring agents understand its offering.
“My real goal is to make sure there is absolute clarity on Hurtigruten and the opportunities beyond just the coastal product and into the Explorer range,” Perry said.
The Australian market is doing “extremely well” for Hurtigruten especially on the coastal cruising product, Perry said, but there was “plenty of opportunity” within its Explorer products.
“Even though there’s good growth on our Explorer product, it was on a lower base, so the growth is good but we want to get those numbers up.”
Pictured are: Hongbin Li, regional sales manager China; Damian Perry, md APAC; Geir Kronbck, vp global sales and Jerry Liu, director Travogue China.
