Instagram designed to WOW

ROYAL Caribbean International has launched an innovative new social media competition centered around the “Designed for WOW” advertising campaign mantra launched at the beginning of this month (CW 05 Sep). In what the line claims as a world-first, it will host an Instagram Film Festival, in which everyone is invited to create and upload video clips no more than 15-seconds in duration of anything that makes you go “WOW”, under the hashtag of #InstaFilmFest. Entries for the festival opened today, with a grand finale to take place next year aboard one ...
The above snippet is the first part of an article sent to subscribers in Cruise Weekly's issue from 19 Sep 13

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