NCL, Alibaba pact

NORWEGIAN Cruise Line Holdings has partnered with Chinese e-commerce company Alibaba Group ahead of Norwegian Cruise Line's entry into the Chinese market in Jun. The two companies will work together to provide Alibaba customers with "new and unique" online-to-offline experiences at sea across Norwegian's China-based and global fleet and to promote cruising as a vacation choice among Chinese travellers. Next month NCL will introduce its first ship purpose-built for the Chinese market, Norwegian Joy.
The above snippet is the first part of an article sent to subscribers in Cruise Weekly's issue from 09 May 17

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