On track to grow from 94 to 130 outlets, WWC is turning its focus to social media for 2014. Worldwide Cruise Centres is rapidly expanding its presence across Australia, with the network of travel agents set to further boost business through social media. Managing director Fred Sparksman told CW it...
On track to grow from 94 to
130 outlets, WWC is turning its
focus to social media for 2014.
Worldwide Cruise Centres is rapidly
expanding its presence across Australia, with
the network of travel agents set to further
boost business through social media.
Managing director Fred Sparksman told CW
it was crucial for more cruise sellers to learn to
use social media to its full capacity.
“Social media is so important but not many
agents understand the power of it,” he said.
“At our recent conference at sea, we showed
our affiliates how to use social media to spread
their message to a very wide audience, we
showed them what they can do for themselves
for free,” Sparksman said.
Additional social media workshops will be
held next year for WWC affiliates, he added,
with the network expected to grow from its
current 94 outlets to 130 by Mar 2014.
Sparksman said the company was the
Australian industry’s “only true cruise broker”.
“We don’t just promote our own product,
we sell other wholesalers’ products if we don’t
have it in our range, and we don’t ask agents
to switch-sell, because it should always be
about what the client wants,” he said.
Based on the enthusiasm of affiliates at the
company’s first conference at sea, held its
earlier this month onboard Voyager of the
Seas, he added “our recipe seems to be right”.
At the conference, WWC ambassador and
cricket legend Mark Taylor presented state and
national sales awards to its leading agencies.
Winners included Judy Marbow’s Cruise
Booking Centre (national); Jayes Travel (NSW);
Cruise Consultants (Vic/Tas); Prestige Travel
(SA); Grand Travel (WA); Cove Travel (Qld);
Business and Leisure Travel, Cairns Qld (best
promotional campaigns) and Allways Travel,
Vic (best logo promotion).
Pictured are WWC’s leading travel agent
affiliates on Voyager of the Seas.
WWC will hold its next conference aboard
Rhapsody of the Seas in Oct next year.
“We’ve already booked 100 cabins and
expect to sell out quickly as the group
continues to grow,” Sparksman said.
