Cruise Lines International
Association has launched a
campaign to showcase the
cruising’s contribution to the
community, economy and
environment.
CLIA, the world’s largest cruise industry trade
group, which now includes the International
Cruise Council Australasia, announced today
that it will use Facebook to educate people
about the good deeds of cruising.
“The global cruise industry offers more than
a great travel and entertainment experience,”
said CLIA in a statement.
“The industry brings economic development,
cultural exchange, support of community and
environmental programs and initiatives, and a
Cruise Forward to promote positives
commitment to preserving and protecting
communities and waterways.”
Christine Duffy, President and CEO of CLIA –
who will be in Australia this weekend for the
annual cruise industry awards hosted by ICCA,
said it was important to “do more to share
these stories” with the public.
“Those closest to our industry know how our
economic impact extends far beyond port
communities, they see the value of cultural
exchange and the volunteerism that happens
every day from passengers, crew and
employees, our support of community and
environmental programs, and they know the
ongoing commitment of our industry to
safety,” Duffy said.
Among the key messages is that the cruise
industry generated nearly US$100 billion in
economic impact and more than 753,000 jobs
worldwide in 2011.
CLIA will also promote cruise lines’ support
of community organisations, the protection of
the cultural heritage of port communities, and
efforts to safeguard the world’s oceans and
beaches.
CLIA recently launched a YouTube channel
called Cruise Industry TV, which focuses on
new destinations, ships and tips about
cruising.
For information about the new campaign,
see www.CruiseForward.org or join
Facebook.com/CruiseForward.
