Surveys conducted over the past decade have consistently pointed to five main areas of objection from clients when considering a cruise – too expensive, seasickness, too boring, too confining, only for the elderly. Cruise lines have spent years continually developing their product; all five objections are now truly myths of...
Surveys conducted over the past decade
have consistently pointed to five main areas
of objection from clients when considering
a cruise – too expensive, seasickness, too
boring, too confining, only for the elderly.
Cruise lines have spent years continually
developing their product; all five objections
are now truly myths of a long-gone product.
Now there is a new challenge – widespread
media exposure when things go wrong has
shown to negatively influence people that
have never cruised before, but thankfully
surveys continue to show that it doesn’t
affect those that have already cruised.
So how do you combat this new wave
objection to a first timer cruiser?
You NEED to know about the new
Passenger Bill of Rights, a document
launched this year to which all CLIA ocean
cruise lines have to abide.
http://www.cruising.org.au/downloads/
Cruise-Industry-Passenger-Bill-of-Rights-
Iinternational.pdf
This document can break down objections
or apprehensions towards cruising mishaps;
your client is now protected better than
ever before.
Print a copy for your office, or have a
downloadable version on your website.
Preparation breeds confidence, a quality
your client is looking for in you and their
first cruise holiday.
Peter Kollar – Training & Development Manager
