Carnival Cruise Lines hit a
one-month reservations record in
Jan, taking net bookings for more
than 565,000 pax in Jan – a 17%
increase year-on-year.
Bookings for the month reached
unprecedented levels across the
24-ship fleet, including cruises
departing from Australia.
“Similar to our US counterparts,
Carnival Cruise Lines in Australia
had a very strong start to the
year – we set a one-day, oneweek
and one-month sales
record in January 2014,” Jennifer
Vandekreeke, vp Australia, CCL,
told TD Cruise Update.
“The strong demand has been
driven by ongoing agent support,
the excitement around the arrival
of Carnival Legend in Sep and the
new ‘Write Your Own High Seas
Adventure’ campaign.”
Carnival Legend is currently in
dry dock to be fitted with Green
Thunder and the waterpark, Red
Frog Pub and Bonsai Sushi.
Carnival president & ceo Gerry
Cahill attributed the global record
booking activity to continued
product enhancements, attractive
promotions, strong support
from travel agent partners, and
increasing consumer recognition
of Carnival’s “truly exceptional
vacation value”.
“We are seeing heavy
sales growth in all channels,
particularly via our travel agent
partners,” he said.
Traffic to the line’s US and
Australian websites also hit an alltime
high for Jan with 13m visits.
