AS FAR as customer retention
goes, APT’s Geoff McGeary has
the right strategy in place.
The APT patriarch, taking part
in the Industry Leaders Panel at
the inaugural Cruise3sixty on
Fri, McGeary said companies
need to do all they could to win
repeat business from its clients.
McGeary praised the retiree
market before interestingly,
then praising the advancements
in medical technology globally,
adding its prowess was seeing
people live longer, therefore
able to holiday with APT on a
longer-term basis.
“New stents in the heart, new
hips, new knees, I reckon we’re
getting these people for 10-15
years longer than I got the
retirees 50 years ago,” McGeary
quipped to roars of laughter.
