Hundreds of travel agents, cruise line personnel, executives and special guests turned out
at Sydney’s Four Seasons Hotel last Fri for the inaugural Cruise3sixty Australasia trade show
and cruise convention – the first time the event has been held outside North America.
Carnival Australia chose the grand setting to formally unveil its new World’s Leading Cruise
Lines (WLCL) trade presence, an evolution of the
former Complete Cruise Solutions platform, which
was launched at the show by Carnival Australia ceo
Ann Sherry (pictured left).
The new collective will allow Carnival Australia’s
seven locally represented brands to offer a refreshed
trade face and grouped marketing effort, allowing
travel agents to more easily help their clients select
the best cruise line for their individual holiday needs,
from the “house of brands” in Cunard, P&O Cruises,
Princess Cruises, Holland America Line, Seabourn
and P&O Cruises World Cruising.
The new site – available at www.wlcl.com.au –
provides a single point of contact for travel agents
to access the comprehensive offerings of all seven
brands, financial reporting tools, weekly travel deals and all communication including eDM’s and
marketing campaigns.
“Every taste is catered for ranging from high quality mid-range cruising right through to ultra-luxury
cruise holidays all sailing to attractive destinations in Australia, New Zealand, the South Pacific, Asia and
world voyages with passengers unpacking once to then be pampered with the best in care and
service,” Sherry said.
Cruise3sixty delivered a thoroughly enthralling and informative structure, with a series of
engaging speakers, panel discussions and supplier networking opportunities, capped off with a
special appearance by The Love Boat superstar Gavin MacLeod as
Captain Stubing (see pg 3).
TD Cruise Update has compiled a collection of photos from the
event, but for many more, see www.facebook.com/traveldaily.
