Features including predictive
searching and customer profiling
will be included in a new cruise
booking platform set to be rolled
out by Royal Caribbean Cruises.
Due to be released in Mar, the
new system is entitled Espresso
and is aimed at being a “faster,
more powerful and intuitive
reservations system”.
The booking process compared
to the current system has been
designed to reduce the number
of clicks from seven to five and
puts the more important and
frequently used sections up front.
Agents will be in full control of
what, and how they view their
content and results, with side-byside
comparison of itineraries and
up to four stateroom categories
for individual and group bookings.
Adopting a modern interface,
Espresso uses centralised
inventory to query available Royal
Caribbean Int’l, Celebrity Cruises
and Azamara Club Cruises cabins
and present results alongside
applicable promotional offers to
provide the best option to clients.
The new system will offer
interactive deck plans, allowing
agents to view all categories
including interconnectable cabins
& rooms for handicapped clients.
Royal Caribbean Int’l senior vp
of sales and trade support Vicki
Freed said the latest system was
the latest indication of the line’s
commitment to making its brands
the easiest to transact with.
“These new tools will deliver an
easier and more intuitive booking
experience for our valued travel
partners. We’re excited to see
how this smarter, more dynamic
platform will enhance their
business results with our brands”.
Reflecting the increasingly
mobile nature of modern travel
agents, the new system will also
be optimised for use on tablets.
See www.bookespresso.com
