The transformative power of a
cruise in generating and building
mateship, family and major life
events will form the focus of the
first Australian-produced online
campaign from Princess Cruises.
Launched today, the campaign
will feature real Princess guests
and is an evolution of its recent
“Come Back New” mantra.
Stories include two lifelong
friends from Wagga who cruised
to NZ to rekindle memories from
their youthful backpacking days.
Princess Cruises marketing
manager Nick Ferguson said the
clips portrayed real-life, positive
impacts and aimed to inspire
others to take their own journey.
Three videos will be gradually
rolled out across social media
before 31 Mar but are now able
to be viewed.
