ORION Expedition Cruises enjoyed a record
month for sales in April, following the debut of
its 2013 Calendar of Expeditions.
So popular are Orion’s 2013 sailings, that the
company’s April sales doubled the previous
year’s results.
A company with an incredibly strong repeat
customer base, it was interesting to note that
the growth in sales came not only from repeat
cruisers, but also from cruisers new to Orion.
As a result of the strong response, and in
keeping with Orion’s yield management
system, fares for eleven 2013 sailings have
now increased.
The new pricing is available to view at
www.orionexpeditions.com, whilst the revised
fares are only guaranteed until the end of
June, at which time each expedition will again
be reviewed and yield managed.
“We have experienced unprecedented sales
for a new calendar release which reflects
increasing confidence in the market as well as
recognition that the earlier you book, the
better price you will receive,” said Orion
Founder and MD, Sarina Bratton.
“As announced originally when we released
the 2013 Calendar of Sailings we held our
launch prices to the end of April and our
guests have responded positively.
“We are seeing more Australians realising
they need to make their decisions early in
order to secure the destination, departure
date and accommodation desired,” she
added.
