VIRGIN Voyages is celebrating the start of an “epic” 2023 with the launch of its new video, The Voyage, which takes sailors on a musically guided journey at sea. Starring real Virgin crew members and sailors, The Voyage was inspired by first-hand experiences on board the cruise line’s ships. The...
VIRGIN Voyages is celebrating the start of an “epic” 2023 with the launch of its new video, The Voyage, which takes sailors on a musically guided journey at sea.
Starring real Virgin crew members and sailors, The Voyage was inspired by first-hand experiences on board the cruise line’s ships.
The Voyage was filmed on Virgin’s first ship Scarlet Lady, and captures the essence of what it’s like to vacation with the brand, incorporating moments of relaxation, such as sunset yoga, and the serenity of vacationing at sea.
Led by Swedish film director Jonas Akerlund, The Voyage features a reimagining of Culture Club’s hit ‘Karma Chameleon’, with vocals from r&b vocalist Drew Love.
The Voyage takes viewers on a cinematic journey through 24 hours at sea, set to a cover of the 1983 hit, released on the album Colour by Numbers, which was issued in the United Kingdom by the Virgin Records label.
The new video also coincides with the launch of Virgin’s new brand campaign, “Now We’re Voyaging”, which follows 2021’s “Set Sail the Virgin Way” and 2018’s “Stray the Course”.
“We have won the hearts and minds of hundreds of thousands of sailors who have fallen in love with Virgin Voyages because we created an experience everybody could love,” Chief Brand Officer Nathan Rosenberg enthused.
“As we continue to showcase our ships to the world, we wanted to share what it’s like onboard based on what our sailors have told us and shared on social.
“The Voyage music video shows this in such a unique and relatable way, from a quiet and restorative feeling, to a dreamy, curious and energetic state.”
CLICK HERE to view the video.
