| CLIA Masters ’23 opens

CRUISE Lines International Association’s (CLIA) Masters Program has opened for the first intake of top cruise specialist travel advisors for the year.

Beginning 20 Mar, the latest Masters Program will offer top cruise specialists a six-week course designed to help them stand out and “move into an environment beyond mainstream selling,” CLIA said.

Available exclusively to the Association’s advisors who have achieved ‘Ambassador’ status, Masters participants will learn how to pursue new revenue streams, create a unique brand differentiation, and forge a unique position in a competitive retail landscape.

It will show candidates how to maximise their personal strengths, how to analyse and reach their target audience, how to develop brand strategies and business planning skills, and how to become integral to their clients’ online environment.

Other aspects of this year’s Masters Program include capitalising on data & technology, and understanding the evolving online retail environment.

After completing the course and assignment, successful participants will receive 100 accreditation points and enter the prestigious CLIA Cruise Masters ranks, which will see them propelled to a higher search ranking on the Association’s website.

“Fewer than 2% of retail travel agents are CLIA Masters, which means they have a substantial advantage when it comes to standing out from the crowd,” Head of Training & Development Peter Kollar said.

“The program’s candidates already have among the best cruise knowledge in the industry, so this course is designed to take them further to focus on business development and creating new strategies to build their client base and sales.”

To take part, member agents can register their interest by email to info-aus@cruising.org, or CLICK HERE for more information.