THE Australian Cruise Association (ACA) and Cruise Lines International Association (CLIA) will mount their first joint presence at the Australian Tourism Exchange (ATE) 2023, to promote the diversity and depth of the country’s cruise sector to the international travel market. ATE will be held on the Gold Coast this year,...
THE Australian Cruise Association (ACA) and Cruise Lines International Association (CLIA) will mount their first joint presence at the Australian Tourism Exchange (ATE) 2023, to promote the diversity and depth of the country’s cruise sector to the international travel market.
ATE will be held on the Gold Coast this year, and is expected to attract around 550 international buyers from around the world, providing an opportunity to further promote Australia’s thriving cruise industry on the global stage.
While both associations have attended ATE previously, this will be the first year they have come together on one co-branded booth (#231) with CLIA Managing Director Joel Katz and ACA Chief Executive Officer Jill Abel (pictured) hosting a full schedule of appointments.
Their focus will be on showcasing the vast array of cruising options available across the country, with a new brochure, 12 Iconic Cruise Regions in Australia, forming the backdrop to their discussions.
“There has never been a better time for our two associations to harness our joint marketing power and show the world what Australia has to offer with a range of deepwater ports and incredible onshore activities,” Abel said.
“This push has been further enhanced by the MOU we formed with Tourism Australia in 2022 when they stated that cruise would play a crucial role in Australia’s tourism recovery.”
Katz said ATE23 will give both associations the opportunity to meet with key tourism wholesalers and retailers from around the world to discuss the important developments taking place in Australia’s resurgent cruise sector.
“There is an incredible level of energy and enthusiasm being illustrated by our industry, which is on course to new prosperity in Australia,” he said.
“We will be taking the message to key global markets that Australia continually punches above its weight as a cruise destination and has an incredible amount to offer”.
Both bodies were also part of last month’s Australian delegation to Seatrade Cruise Global, which similarly underscored the success of the cruise sector’s revival.
