CRUISE Saudi has launched its own cruise brand, AROYA Cruises, which will be funded by Saudi Arabia’s Public Investment Fund. The cruise line will showcase “Arabian experiences” to Saudi nationals, expatriates, and guests. AROYA’s operational and management team will be led by Ghassan Khan, who will be in charge of...
CRUISE Saudi has launched its own cruise brand, AROYA Cruises, which will be funded by Saudi Arabia’s Public Investment Fund.
The cruise line will showcase “Arabian experiences” to Saudi nationals, expatriates, and guests.
AROYA’s operational and management team will be led by Ghassan Khan, who will be in charge of the cruise line as a business unit which is separate to, but in support of, the fulfilment of Cruise Saudi’s strategic goals, including welcoming 1.3 million cruise visitors by 2035.
“This is an extremely exciting time…it is a privilege to bring this cruise line to launch as a core element of Saudi’s development as an international cruising destination,” Khan said.
AROYA said it will reflect Saudi Arabia’s “rich cultural heritage, natural beauty, and warm hospitality, providing an immersive journey, designed and tailored to reflect its brand values of inspiration, enrichment, generosity and respect.
“AROYA Cruises is committed to an exceptional passenger experience and will offer the highest standard of service, facilities and shore excursion programme culminating in a unique offering in the region,” the cruise line said.
AROYA’s itineraries and packages are currently under development, and will be announced at its commercial launch, which will be held in the coming months.
Cruise Saudi Chief Executive Officer Lars Clasen added: “this momentous step marks a historical milestone in Cruise Saudi’s ambitious strategy to create a premium cruise ecosystem in Saudi, in line with Vision 2030.”
