OCEANIA Cruises’ new “simply MORE” value promise (CW 27 Jun) will be used to target new-to-brand guests, GM Jason Worth told Cruise Weekly. Replacing its OLife Choice offer, Worth said simply MORE will be less complex to navigate for new-to-brand guests, reducing the choices passengers need to make while adding...
OCEANIA Cruises’ new “simply MORE” value promise (CW 27 Jun) will be used to target new-to-brand guests, GM Jason Worth told Cruise Weekly.
Replacing its OLife Choice offer, Worth said simply MORE will be less complex to navigate for new-to-brand guests, reducing the choices passengers need to make while adding more value.
“We talked to our advisors throughout the globe…and the feedback was that it was a little complicated for new-to-brand because you have to choose one of three options, and it’s just another decision that they have to make,” he said.
“Some of them might have felt like they’re missing out, so we thought, let’s just make it simple, and add more value.”
Oceania is increasing its capacity by almost half with its new Allura-class, meaning the cruise line will need to source new guests, making now the ideal time to launch simply MORE.
“With our increased capacity we’ll need to source more new to brand,” Worth added.
“Besides our great past guests, who love us and they keep coming back, it’s about 47% growth with our two new ships, so we’ll need to reach out and find new-to-brand guests as well.
“I think this will really help make that case for them.”
Oceania will now focus on preparing both industry and consumers for simply MORE.
“We’ve created a campaign for it, we have a toolkit for the trade we’ve sent out to them, and we’ve also made sure to include it in all of our discussions with our travel advisor partners,” Worth explained.
“In all of our consumer events, we’ve added it as well, so we can explain it to guests, and future guests, so it’s going to be included in everything we do from now on.”
