VIRGIN Voyages is saying “g’day Australia” with a multi-city roadshow ahead of the cruise line’s highly anticipated Dec debut (CW 07 Jun). Having launched its newest ship Resilient Lady (pictured) this May, Virgin is taking the excitement to Sydney, Brisbane, and Melbourne between 24 Jul and 04 Aug. Brand partners,...
VIRGIN Voyages is saying “g’day Australia” with a multi-city roadshow ahead of the cruise line’s highly anticipated Dec debut (CW 07 Jun).
Having launched its newest ship Resilient Lady (pictured) this May, Virgin is taking the excitement to Sydney, Brisbane, and Melbourne between 24 Jul and 04 Aug.
Brand partners, tourism officials, media, influencers and First Mates (travel advisors) will have the opportunity to meet with Virgin executives and learn about the cruise line’s launch activities starting this Dec.
Through a series of exclusive VIP events and lunches, stakeholders will step into the world of Virgin’s elevated experiences, gaining a deeper understanding of how the new cruise line sets itself apart from the pack, with unique approaches to dining, interior design, on-board amenities, immersive shore excursions and entertainment.
Hosting the roadshow will be Chief Brand Officer and Australian native Nathan Rosenberg, who will be joined by Vice President of International Sales & Marketing Shane Riley, Director of Global Brand & Experience Strategy Billy Bohan Chinique, and Sales Manager Mark Lowman.
Guests attending the roadshows will also be treated to a special Q&A discussion hosted by influencer Teigan Nash, aimed at providing attendees with insider knowledge of how Virgin is charting a course to change cruising for good.
The events, which will take place at The Boathouse Rose Bay in Sydney, HER in Melbourne, and Mr. Percival’s in Brisbane, will be inspired by the company’s new “Now We’re Voyaging” campaign, which will be broadcast across all Australian consumer channels from late next month.
Guests will be treated to surprise and delight moments synonymous with the Virgin brand and music from DJs Sarah Roberts, Rachel Minx, and Shimmy Disco.
“The Virgin brand really resonates here, and we know how much Aussies love cruising,” Rosenberg said.
“We’ve been talking about Australia since our debut in 2021, so we can’t wait to go Down Under and give travellers an incredible experience that’s unlike anything to hit the shores here ever before.”
Travellers interested in Setting Sail the Virgin Way can take advantage of the Virgin’s limited-time offer, with those who book between 25 Jul and 30 Sep able to snag 30% off all local South Pacific sailings, plus a complimentary $150 Bar Tab to use for cocktails, specialty coffees or Virgin’s special “Shake for Champagne” feature.
