MSC Cruises and Formula 1 reached a new milestone together over the weekend, celebrating the line’s first title sponsorship of a race. The MSC Cruises Belgian Grand Prix 2023 was held at the iconic Circuit de Spa-Francorchamps on the weekend, with the line enjoying greater branding visibility, prominently featured at...
MSC Cruises and Formula 1 reached a new milestone together over the weekend, celebrating the line’s first title sponsorship of a race.
The MSC Cruises Belgian Grand Prix 2023 was held at the iconic Circuit de Spa-Francorchamps on the weekend, with the line enjoying greater branding visibility, prominently featured at the finish line, among other key locations around the track.
MSC Chief Executive Officer Gianni Onorato had the honour of playing an integral part in the podium ceremony, with the winning driver and constructor trophies for the Grand Prix uniquely co-designed by the cruise line (pictured).
“Being the title sponsor in Belgium is the next milestone in our partnership with Formula 1,” Onorato said.
“An MSC Cruises trophy was presented during the Formula 1 podium ceremony; an incredible moment celebrating the success of the drivers and recognising the teamwork that goes into delivering winning results.
“It was a real honour for me to participate in this special moment on behalf of MSC Cruises and present the winners with the trophy.”
MSC is the Official Cruise Partner of Formula 1 through to the end of the 2026 season (CW 08 May).
As part of the global partnership, MSC will position ships alongside races at select Grand Prix weekends, offering a unique hospitality experience from the ship to the racetrack.
