SILVERSEA Cruises has revamped its Kimberley offering for 2025 to provide travellers with more variety and greater access to remote regions. The Kimberley voyage collection has been enhanced with two 16-day Darwin-Bali itineraries aboard Silver Cloud, combining the Kimberley coast with an off-the-beaten-path exploration of Indonesia, including the Pink Beach,...
SILVERSEA Cruises has revamped its Kimberley offering for 2025 to provide travellers with more variety and greater access to remote regions.
The Kimberley voyage collection has been enhanced with two 16-day Darwin-Bali itineraries aboard Silver Cloud, combining the Kimberley coast with an off-the-beaten-path exploration of Indonesia, including the Pink Beach, Alor Island, and Palopo, as well as two 17-day Darwin to Perth itineraries.
Silversea will now focus on turnarounds in Darwin only, running just two 10-night Kimberley-only voyages round trip from the capital of the Northern Territory, only visiting Broome as a port of call.
The luxury cruise line has also added a new 14-day Lautoka round trip itinerary.
Senior Vice President and Managing Director Adam Radwanski described the revamp as a “massive change” and a “big differentiator” versus what is being offered by other lines.
He said Silversea’s new solution gives the brand more flexibility to sell longer combination voyages, as well as more premium product, both of which its clientele is looking for.
“The primary reason is to optimise our deployment and create longer itineraries to destinations which offer good domestic and international connectivity – that fits our brand, which is very much focused on attracting a global clientele,” he told Cruise Weekly.
“We’ll now be able to offer a 35-day Lautoka to Darwin voyage that will take our guests via Fiji, Vanuatu, PNG, the Top End of Australia, the Kimberley, and then return to Darwin.”
Radwanski said Silversea will ensure its distribution channels and travel partners are well-equipped with information on the revamped Kimberley offering, which will ultimately benefit both the cruise line and the trade.
“Our travel partners will be able to earn significantly more commission on a 16-night itinerary than on a 10-night itinerary,” he explained.
“We know that most of our guests that go on a 10-night Kimberley, they stay in the Kimberley region for 15 to 20 days in total, so potentially our travel partners are losing some opportunities to earn commission if those guests are booking the hotels by themselves.
“With Silversea, you book 16- or 17-day itineraries, all inclusive, you get commission on the whole package.” MS
