| Ama “energised” about Australia

THE imminent entrance of AmaWaterways to the Australian and New Zealand market (CW 17 Aug) has seen Director Gary Murphy (pictured) in both countries this week to meet with prospective commercial partners and work on establishing the new local operation.

Murphy told Cruise Weekly this morning he is energised at the opportunity presented by the Australian market, with the company having already produced an introductory brochure for local travel advisors.

Systems are now in place for the launch, including the ability to make a reservation in Australian dollars, while a dedicated website is “ready to go”, Murphy said.

However, while the business is ready to start taking local bookings, Murphy added he is keen to also have an Australian-based reservations team in place to ensure high service levels.

Murphy said he is also excited about promoting AmaWaterways’ entire product range “in one of the most important markets in the industry”.

Key points of difference highlighted in the AmaWaterways trade flyer include having an average of 156 guests on board, larger staterooms and suites, and spacious common areas.

Murphy highlighted the double-width AmaMagna, which offers four restaurants, a large wellness studio, an onboard cinema and even a full-sized pickleball court.

The overall AmaWaterways fleet comprises 29 ships including new vessels on the Nile and the Douro, with the line also excited about next year’s launch of two ships on the Magdalena River in Colombia.

Murphy has also met with the local Virtuoso team, which today formally welcomed AmaWaterways to the market.

Virtuoso General Manager Fiona Dalton said “as a launch partner for AmaWaterways’ expansion in Australia, we are collaborating closely with their executive team to fully harness the potential of our global partnership”.

Murphy has personal ties to Australia, having met his wife in Cairns, and is looking forward to being able to “add Australia on my travel schedule more frequently.” BP