Silversea has introduced its
first standalone brochure for its
2013 expedition program.
THE brochure details 27 luxury adventure
cruises onboard the company’s dedicated 132-
guest expedition ship, Silver Explorer.
The elegant brochure contains 48 pages of
Explorer’s 2013 wanderings as she takes guests
pole to pole on a series of voyages covering
the Polar regions, Central and South America,
Canada, the Caribbean and Africa, and stops in
at 28 new ports of call.
Speaking about the company’s decision to
launch the exclusive brochure, Karen
Christensen, General Manager and Director
Sales/Marketing Australasia said that
expedition cruising is a “buoyant” and
“exciting” market for Silversea with guests
wanting to go out and experience the
Antarctic but come back to Silversea luxury.
“Shore tours are an important part of our
business” Christensen said, adding that there
are no more than 20 passengers on any tour.
Late in 2013 a second Silversea expedition
vessel will be added to the Galapagos following
the purchase of the Galapagos II.
Christensen, said the new vessel will undergo a
complete refit in September 2013, and confided
in CW that the vessel’s name is still undecided.
The new ship is expected to be focused on
the Galapagos.
MEANWHILE Christensen also revealed the
company’s new 176 page 2013 Voyage Atlas at
a launch event last week.
Departing from tradition, the Voyage Atlas
features a pearl on the cover- said to represent
the “pearl of the sea”.
Described as a “bold move” by Christensen,
the pearl cover is the first time a Silversea
brochure has not worn a ship on its front.
Speaking about the reasoning behind the
move Christensen said “We wanted to make it
a coffee table book…luxury should be defined
by the first thing (clients) see when booking
their cruise followed by the destination and
elegance onboard…value and exceeding
expectations”.
Highlights inside the cover include a World
Cruise onboard Silver Whisper that visits 28
countries, including Australia, and stops at 52
ports.
Departing from Los Angeles 05 January 2013
the 115 day cruise will sail into Sydney on 04
February and will make stops in Melbourne,
Adelaide, Albany and Fremantle before
heading off across the Indian Ocean to
Indonesia.
Overall, the Atlas outlines a whopping 200
sailings lined up for the company’s fleet in
2013, across 450 destinations aboard Silver
Cloud, Silver Wind, Silver Shadow, Silver
Whisper and Silver Spirit.
New ports scheduled in the 2013 line-up
include Fukuoka
in Japan, Port
Arthur, Tasmania;
Sabang, Northern
Sumatra; Laipeda
in Lithuania and
Saaremaa in
Estonia.
To grab a copy of
the new brochures
see tour local travel agent.
Christensen is pictured above, presenting the
new brochures to media.
