VIRGIN Voyages is celebrating the success of its partnership with Jerne, which has seen it connect with social media influencers and content creators. The partnership has enjoyed a strong start to the year, with the Jan to Aug dollar value of new cruise booking referrals by Jerne creators outpacing the...
VIRGIN Voyages is celebrating the success of its partnership with Jerne, which has seen it connect with social media influencers and content creators.
The partnership has enjoyed a strong start to the year, with the Jan to Aug dollar value of new cruise booking referrals by Jerne creators outpacing the same period last year by 271%.
This has resulted in hundreds of qualified leads and both individual and group bookings for the cruise line.
New leads are placed in Jerne’s proprietary B2B2C re-marketing engine for Virgin to take advantage of on-demand sales and marketing efforts to build an evergreen funnel of new consumer bookings.
“We are no stranger to leading the industry in sales and marketing innovation, particularly for new-to-cruise travellers who are looking for a different experience at sea,” Virgin Manager Influencer & Celebrity Partnerships Lauren Goerl said.
“Jerne makes it easier for us to reach, scale, and manage this incredible opportunity to showcase our stunning ships and turn sailors into sellers,” she said.
Chief Executive Officer of Jerne Tim Morgan (pictured) said its partnerships with companies like Virgin are increasingly providing marketing cost savings and driving bookings to retail channels including travel advisors and direct sales.
“As arguably the most creative new entrant in premium ocean cruising in recent years, Virgin Voyages is no stranger to innovation,” he said.
“We are thrilled to celebrate the success of Virgin Voyages in hosting dozens of creators on their ships in 2023 and 2024, where they create and share inspirational content, resulting in referral bookings from their followers that continue to build with every hosted experience.”
