OCEANIA Cruises has unveiled an exclusive Australia-wide takeover of Travel Associates (TA), which will run all throughout this month (CW breaking news Fri).
The first of its kind initiative will see Oceania promoted as ‘Cruise Line of the Month’ through Travel Associates’ digital campaigns and in-store activations.
The campaign will also feature special booking offers exclusive for Travel Associates clients.
Oceania will install a series of deluxe travel specialist pop-up desks inside all branches of Travel Associates stores.
Bookings are by appointment only, with each meeting providing an opportunity to connect face-to-face with a Travel Associates consultant and an Oceania business development manager, delivering individually tailored insights on experiences offered by the cruise line.
A series of exclusive cheese and wine evening events will invite guests to hear the Travel Associates and Oceania teams spotlight the line’s hallmark small ship luxury, while showcasing its itineraries and insider tours.
Oceania will also share updates on the latest news, including the launch of its newest ship, Allura, set to sail next year (CW 02 Jul), as well as exciting fleet upgrades.
“We know that a growing number of our clients are seeking premium cruise experiences and looking to our teams to provide professional guidance and unique insights,” Travel Associates General Manager Rachel Kingswell said. MS