RIVERSIDE Luxury Cruises has joined Cruise Lines International Association (CLIA) in Australia, CW can exclusively reveal.
The German business recently appointed boots on the ground in Australia, naming a local Commercial Sales & Marketing representative, Susie Coughlin (CW 10 Feb), and has now joined the peak industry body as a River Cruise Marketing Affiliate.
CLIA Managing Director Joel Katz said Riverside is at the “heart of a thriving river cruise sector” in Europe, making it a welcome addition to the cruise community in Australia.
“River cruising has developed a phenomenal following among travellers from Australia and New Zealand, and the diversity of experiences now available on the world’s inland waterways is greater than ever,” Katz said.
“Riverside Luxury Cruises brings its own distinct sense of luxury to this environment, making it an excellent addition to our cruise community at a time of enormous innovation.”
Coughlin said joining CLIA will enhance Riverside’s profile within Australia’s travel trade.
“Riverside Luxury Cruises is an exciting new face in the river cruise sector, and our CLIA partnership will provide an important platform for our business as we increase our presence in the Australian and New Zealand markets,” she said.
“We will be a familiar sight at CLIA events and training initiatives, and our travel agent partners will be an important part of our vision for growth in this region,” Coughlin added.
Riverside commenced sailings in 2023, and operates three all-suite luxury river ships in Europe: Riverside Mozart, Riverside Ravel and Riverside Debussy. MS