APT Travel Group’s Travelmarvel marque has rolled out a major rebrand, which is “designed to resonate with today’s experience-driven traveller”. The new visual identity features a new logo, and a new slogan, ‘Travelmarvel, my style’. Also refreshed has been the brand’s tone of voice, which will focus on people-first storytelling....
APT Travel Group’s Travelmarvel marque has rolled out a major rebrand, which is “designed to resonate with today’s experience-driven traveller”.
The new visual identity features a new logo, and a new slogan, ‘Travelmarvel, my style’.
Also refreshed has been the brand’s tone of voice, which will focus on people-first storytelling.
“We’re not just changing how we look, we’re building on more than 30 years of success,” APT Travel Group Chief Executive Officer David Cox said.
“This investment in the Travelmarvel brand strengthens our position in the market and ensures we continue delivering premium travel that is thoughtfully curated, but always accessible,” he added.
“It’s a pivotal moment for Travelmarvel, and one that will drive strong commercial outcomes as we cement the brand’s place as a leader in this category,” Cox said.
According to the brand, the refresh signals a major milestone in its evolution, as it focuses on “a deeper, more emotional connection with its guests” and reflects its ‘balance of curated experiences and personal choice’.
Travelmarvel’s new brand identity will be rolled out across all customer touchpoints, including its website.
The rebrand comes as Travelmarvel recently announced its return to Egypt with the launch of its new river ship Travelmarvel Sirius (CW 16 Sep).
Its sister brand APT also underwent a major rebrand at the beginning of the year (CW 13 Jan), highlighting its expertise in the luxury sector. JHM
