ATLAS Ocean Voyages is witnessing huge growth in Australia, with bookings rapidly increasing since its appointment of a local GSA last year. The United States-based cruise line appointed Cruise Traveller to represent it in Australia last year (CW 25 Jun 2024), and since then, has witnessed a 600% increase in...
ATLAS Ocean Voyages is witnessing huge growth in Australia, with bookings rapidly increasing since its appointment of a local GSA last year.
The United States-based cruise line appointed Cruise Traveller to represent it in Australia last year (CW 25 Jun 2024), and since then, has witnessed a 600% increase in local bookings.
Cruise Traveller Managing Director Joe O’Sullivan, speaking to CW, said Atlas is in particular benefitting from the adoption of non-cruisers.
“Much of our success has come from agents presenting Atlas to their non-cruise clients who may not have considered travelling by ship,” he explained.
“In addition we are seeing a migration from more traditional, ultra-luxury cruisers and larger ships wanting to experience Atlas’ smaller, more casual ships,” O’Sullivan added.
While Australians have favoured the polar cruises Atlas offers, rising interest in the line now also has local guests turning their attention to the non-expedition product it offers.
“There has also been growing demand for the brand’s epicurean and cultural expeditions in Europe, which feature visits to smaller and secluded ports across the Mediterranean and Northern Europe,” O’Sullivan emphasised.
Atlas will now turn its focus to further engaging the Australian travel trade through an expanded famil program, and local visits from the cruise line’s executives, which O’Sullivan confirmed are on the cards.
Although there are no current plans to visit Australia, O’Sullivan said local product may indeed be a medium- to long-term prospect for Atlas. MS
