LUXURY Escapes has opened its second physical store today at Westfield Bondi, Sydney. Inspired by a premium airline lounge and some of the operator’s most popular tropical destinations, the store features immersive LCD screens, an in-boutique bar, and a palm tree oasis feature. The space is staffed by 15 full-time...
LUXURY Escapes has opened its second physical store today at Westfield Bondi, Sydney.
Inspired by a premium airline lounge and some of the operator’s most popular tropical destinations, the store features immersive LCD screens, an in-boutique bar, and a palm tree oasis feature.
The space is staffed by 15 full-time consultants.
“It’s a pretty spectacular space, it feels like you’re going on holiday when you walk in the store,” founder Adam Schwab told Cruise Weekly.
“It’s the ultimate travel retail experience – what we tried to create was something totally different to any other travel store, even Chadstone.”
To celebrate the opening, Luxury Escapes is giving away dozens of domestic and international holiday accommodation packages, worth more than $100,000, to destinations including Bali, Vietnam, Dubai, Sri Lanka, Hawaii, Thailand and the Cook Islands, as well as travel vouchers and prizes.
This will be followed by a week of exclusive in-store discounts and promotions.
The new Bondi store will open for a public preview and the Great Luxury Escapes Giveaway today, with regular trading to kick off tomorrow.
Luxury Escapes is now looking at sites for its next store, Schwab told Cruise Weekly.
“The type of site and centre [we get] will make the decision for us,” he said.
“If it’s in a prime location, Brisbane will likely be the next cab off the rank, but that can change,” he added.
Meanwhile, the Chadstone store has gone on to become “one of the world’s highest grossing travel stores” since it opened two years ago. JHM
