AUSTRALIANS are rethinking not just where they cruise, but also when and how, embracing shoulder seasons and longer itineraries, according to several travel industry leaders. Cruise passengers are beginning to shift away from the peak summer travel season toward autumn and winter, particularly in the Mediterranean. This trend is linked...
AUSTRALIANS are rethinking not just where they cruise, but also when and how, embracing shoulder seasons and longer itineraries, according to several travel industry leaders.
Cruise passengers are beginning to shift away from the peak summer travel season toward autumn and winter, particularly in the Mediterranean.
This trend is linked to a desire for privileged access, as well as authentic experiences, Ponant Explorations chief executive Deb Corbett told Cruise Weekly.
“Europe and the Mediterranean in autumn are emerging as destinations to watch, as travellers actively move away from peak summer saturation in favour of quieter ports, cooler climates, and deeper local engagement,” she explained.
“People are no longer spending on status symbols, they’re investing in what we call ‘the real’ – that means ‘un-Googleable’ experiences, such as local art and craftsmanship, regional food and wine, storytelling from the people who live there, and behind-the-scenes access that reveals the soul of a destination.”
This is also linked to the growth of fly-cruise locally, as well as the willingness of Australians to travel further and stay longer.
Regent Seven Seas Cruises vice president sales & general manager Lisa Pile told Cruise Weekly: “I think one of the biggest opportunities for the industry in 2026 is stimulating demand for international travel – especially cruising – outside the traditional high seasons.”
Helloworld cruise GM Steve Brady said to Cruise Weekly: “We see outbound cruising continue to thrive, with Australian cruisers showing strong appetite to include a cruise as part of their international travel.”
“We’re seeing strong momentum in fly-cruise and longer itineraries,” added Rachel Kingswell, general manager of Travel Associates, speaking to Cruise Weekly.
“Travellers are happy to go further and stay longer, particularly for Europe, Alaska and Asia.”
Longer itineraries and off-season cruising are also unlocking better value and lower prices.
“Value matters more than ever,” Anna Gregori, former Celestyal Cruises vice president brand & marketing, told Cruise Weekly.
“Travellers have learned that all-inclusive only works if it truly is…lines like Regent Seven Seas Cruises and Oceania Cruises win because transparency builds trust,” she added. MS
