FAR from feeling threatened by the proliferation of hotel players in the luxury cruise market, Silversea’s chief sales head believes the brands can be of benefit to the industry. “Cruise represents 3% of worldwide travel, and there is plenty of room to continue growing and elevating the profile of the...
FAR from feeling threatened by the proliferation of hotel players in the luxury cruise market, Silversea’s chief sales head believes the brands can be of benefit to the industry.
“Cruise represents 3% of worldwide travel, and there is plenty of room to continue growing and elevating the profile of the sector,” the cruise line’s SVP of global sales and e-commerce, Carol Cabezas, told sister title TD.
“I for one think there are benefits to having different kinds of players enter the market, so long as they are providing the right kind of education and marketing to support the trade in truly understanding what each product is about.”
“If that happens, then I think it supports by providing another type of experience within the cruise universe.”
The hotel brands expanding into cruise include The Ritz-Carlton Yacht Collection, Four Seasons Yachts, Aman at Sea, Orient Express, and Waldorf Astoria. AB
