| APT launches smart website

THE needs and wants of consumers has
driven APT to launch a revamped “smart”
website, which provides more detailed
information about APT’s tours, cruises,
destinations and travel styles.
Featuring around 1,200 itineraries, supported
by maps, images, video, virtual tours, day-today
schedules, accommodation, dining options
and cruise ship deck and suite plan, the new
site features rich and immersive photo and
video galleries and virtual tours.
The website design was based on extensive
consumer research and testing, and according
to APT “continues to be an excellent resource
for retail travel agents”.
Speaking about the launch, APT gm Sales and
Marketing, Debra Fox, said “our customers are
our focus with this website”.
“We conducted extensive research and user
testing to find out how our consumers are
using the digital space, and what they wanted
from travel websites,” she said.
“Our new website is a result of the unique
insights they shared with us, and allows us to
build on an already strong digital online
presence to deliver an informative and
superior personalised experience,” she added.
Key features of the revamped site include
easy-to-find info on tours, destinations and
travel styles; up-to-date tour and cruise
itineraries, showing travel dates, prices and
real time availability.
The website also allows users to order or
download brochures, or view ebrochures
online; as well as to view photo galleries and
travel footage; watch virtual tours of river
ships in Europe and Asia.
See www.APTouring.com.au.