EUROPE’S river cruises remain a cornerstone of APT Travel Group’s (ATG) offering, with high demand across the Rhine, Main, Danube, and Douro helping drive a record booking week for the company earlier this month. The success of APT’s trio of new generation vessels Solara (pictured), Ostara, and Estrela has seen...
EUROPE’S river cruises remain a cornerstone of APT Travel Group’s (ATG) offering, with high demand across the Rhine, Main, Danube, and Douro helping drive a record booking week for the company earlier this month.
The success of APT’s trio of new generation vessels Solara (pictured), Ostara, and Estrela has seen the company book slots to build two more of the ships (CW 11 Sep), as it attempts to address demand.
Chief Executive Officer David Cox hinted to CW earlier this year that more hardware is on the way, citing staterooms selling out almost a year in advance of departure dates.
Canada is also outperforming expectations, the company said, with strong bookings for its rail-and-cruise experiences.
“We are seeing unprecedented enthusiasm for our 2026 programs…the response has been outstanding,” Cox said.
“Importantly, travellers at the high-end luxury level are showing they can tell the difference between true luxury products and other products so-called luxury that don’t measure up.
“Consumers are well informed and are well aware of luxe-washing occurring in the marketplace…they want thoughtful curation in the product and a brand that delivers on its promise.” MS
