ATLAS Ocean Voyages has unveiled a refreshed brand identity to better position the cruise line as a boutique luxury expedition operator. The new logo (pictured) is accompanied by a fresh colour palette and updated branding imagery, as well as a shift in the language used to described the Atlas experience,...
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ATLAS Ocean Voyages has unveiled a refreshed brand identity to better position the cruise line as a boutique luxury expedition operator.
The new logo (pictured) is accompanied by a fresh colour palette and updated branding imagery, as well as a shift in the language used to described the Atlas experience, focusing on “connection, discovery and the boutique hospitality mindset”.
Relaxed elegance, Atlas’ butler service, premium amenities, and thoughtful design details are highlighted in the new collateral, which was developed by New York-based creative studio Astronaut Monkey.
“Our goal was to ensure that every touchpoint, from our visual and verbal identity to our marketing and media messaging, accurately reflects the experience our guests have aboard our yachts,” commented James Rodriguez, president and chief executive officer of the cruise line.
“This brand evolution is not a reinvention; it articulates what has always made Atlas unique, reflecting our world-class fleet, intimate scale, and the transformative moments that define each voyage.”
Atlas is the latest of several lines to evolve its identity in recent months, with Norwegian Cruise Line and AmaWaterways (CW 13 Jan) also rebranding. JM
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