AZAMARA Cruises is continuing to add capacity in Australia, as its “relaxed luxury” format resonates with locals. Director of sales Victoria Chigwidden (pictured) told Cruise Weekly the departure of other lines from Australia has allowed Azamara to capitalise, responding to local demand for its voyages. “We’re sitting as the number...
AZAMARA Cruises is continuing to add capacity in Australia, as its “relaxed luxury” format resonates with locals.
Director of sales Victoria Chigwidden (pictured) told Cruise Weekly the departure of other lines from Australia has allowed Azamara to capitalise, responding to local demand for its voyages.
“We’re sitting as the number two market globally,” Chigwidden said, confirming Azamara’s 12% market share in Australia.
“We’ve continued to flourish, as Azamara product resonates with Australians,” she added.
The cruise line’s next few seasons will see more pre-Christmas voyages added, which Chigwidden believes will lead extra travellers to consider it.
“It’s giving our guests an opportunity to sail with us because we’re here longer, but to also take a holiday, but not necessarily have to do the Christmas time cruise if they don’t wish to,” she explained.
Longer seasons in Australia have allowed Azamara to add new ports to its schedule, such as K’gari, and bring back popular calls from the past like Brisbane.
Chigwidden said Azamara’s commitment to diversifying its Australian itineraries each season created greater guest retention.
“We’ve got something different to offer,” she said.
“We’re doing that to accommodate the Australian market, because the demand is there,” Chigwidden explained.
“I think it will spark our clients, and maybe those guests who have been on that particular cruise but don’t want to go on the same sailing again.” MS
