CLIA has said the second year of the campaign saw greater trade involvement, inquiries and consumer sales figures. Cruise Lines International Association (CLIA) Australasia has declared National Cruise Week “an outstanding success” after receiving positive feedback from agent and cruise line members. General manager Brett Jardine said he had been...
CLIA has said the second year
of the campaign saw greater
trade involvement, inquiries
and consumer sales figures.
Cruise Lines International Association
(CLIA) Australasia has declared National Cruise
Week “an outstanding success” after receiving
positive feedback from agent and cruise line
members.
General manager Brett Jardine said he had
been “inundated with positive feedback from
agent and cruise line members”.
“It seems National Cruise Week has already
developed a significant level of awareness and
engagement among consumers, so we are
thrilled with the result,” Jardine said.
“When we compare this year to the inaugural
National Cruise Week in 2012, it’s very obvious
to me that our retail members had a better
grasp of what the week was all about.
“The level of activity, the number of events
and the commitment to get involved was
overwhelming by comparison.”
In coming weeks, CLIA will conduct a formal
survey with retail members in order to
measure the impact on sales.
Jardine also confirmed the campaign would
be repeated next year.
“It’s a great result for the industry and we
look forward to facilitating National Cruise
Week again in Sep 2014,” he said.
Royal Caribbean Cruises commercial director
Adam Armstrong reported bookings for the
sale week were up 15% compared to the
previous year, and up 45% compared to the
previous week.
Seabourn and Holland America director
of sales Tony Archbold said the week
had provided both cruise lines with great
opportunities to be involved in training and
presentations across Australia.
MSC Cruises md Lynne Clarke said the
week had created a real buzz, especially with
last-minute offers and earlybird deals to the
Mediterranean, Norwegian Fjords, Baltic and
Caribbean.
APT general manger marketing Debra
Fox also proclaimed her delight with the
strong distribution support received for the
company’s expanding portfolio.
CLIA Australasia co-deputy chair and Carnival
Australia ceo Ann Sherry praised agents for
coming together on National Cruise Week.
“The cruise industry makes its biggest splash
when we all speak with one voice,” Sherry said.
“I look forward to working with CLIA and our
valued agents in the years to come to make
National Cruise Week an even more prominent
fixture on the calendar,” she added.
