Expansion of Compagnie Du Ponant’s local
presence has taken a major step forward, with
the French company’s Australasian chairman
Sarina Bratton announcing two major names
were coming aboard in management positions.
Monique Ponfoort has joined the firm in the
role of vice-president Australasia, tasked with
the general day-to-day management of the
local operation including brand development.
Bringing more than 20 years experience in
the global tourism industry, Ponfoort joins the
organisation from her most recent role based
in Singapore, during which time she has also
worked with the Jetset Travelworld Group,
now known as Helloworld Ltd.
Assisting Ponant’s charge into the Australian
market as director of sales is Steve McLaughlin,
who returns to Bratton’s side from a similar
role with Lindblad Expeditions and its soon-tobe
former name – Orion Expedition Cruises.
“I am delighted to have Monique and Steve
onboard to help grow awareness on the
PONANT brand in Australasia,” Bratton said.
“Both Monique and Steve bring strong and
relevant experience, and understand the
importance of strong relationships with both
the trade and our guests”.
Despite the growing local operation, which
will see a small team of cruise specialists hired
to promote Ponant in Australasia, the company
will retain the marketing & distribution support
of Travel the World as a preferred partner.
“Monique and Steve will lead a small team of
PONANT cruise specialists in this market as we
broaden our reach and product acceptance,
with the aim of becoming the luxury yacht and
expedition cruise company of choice for trade
and consumer alike,” Bratton concluded.
McLaughlin will begin his new role in January.
