| Carnival AIMEs at groups

THE meetings and incentives sector is an
increasingly important target for Carnival
Australia, according to the company, which
recently showcased three of its cruise brands
at AIME – P&O Cruises, Holland America Line
and Seabourn.
“People are looking for something different –
an alternative for traditional meetings and
incentive groups – and cruising offers a ‘wow’
factor,” said Carnival Australia business
development manager Rebecca Mutanen.
“Exhibiting at AIME this year opened up
opportunities for us not only to generate real
sales leads but also to learn more about what
buyers want from a corporate meeting or
incentive, so we are definitely interested in
returning next year,” she added.