CARNIVAL Cruise Lines has set a one-week reservations record, taking gross bookings for 187,283 guests between 28 Jan and 3 Feb. Carnival President and CEO Gerry Cahill attributed the record booking activity to a number of factors, including “continued recognition among consumers of the exceptional value provided by a Carnival...
CARNIVAL Cruise Lines has set a one-week
reservations record, taking gross bookings for
187,283 guests between 28 Jan and 3 Feb.
Carnival President and CEO Gerry Cahill
attributed the record booking activity to a
number of factors, including “continued
recognition among consumers of the
exceptional value provided by a Carnival cruise
vacation”, largely due to the line’s US$500
million Fun Ship 2.0 product enhancement
initiative, strong support from travel agent
partners, as well as recent sales and marketing
activities.
North American promotional activities have
focused on the upcoming debut of Carnival
Sunshine, the company’s most comprehensive
ship transformation project ever, involving a
US$155 million makeover followed by the
launch of Mediterranean voyages in April.
“Consumers continue to seek value in their
discretionary purchases and we’ve taken the
value of a Carnival cruise vacation to a
completely new level with an extensive range
of product innovations and enhancements that
are receiving tremendous accolades and
enticing more and more consumers to vacation
with us,” Cahill said.
Carnival’s 24-strong fleet operates voyages
ranging from three to 18 days across a wide
variety of homeports in North America, as well
as in Europe, along with the newly deployed
Carnival Spirit in Australia.
