| Carnival’s new structure

THREE separate brand specific sales teams
will be established by Carnival Australia as part
of a new sales structure program unveiled by
the cruise giant, including a team dedicated to
P&O Cruises, a team for Princess Cruises, and
one for P&O Cruises World Cruising and Cunard.
The new structure will, according to Carnival,
sharpen the focus on brand differentiation and
will streamline relationships with travel agents.
Speaking about the move, Carnival CEO Ann
Sherry said “Our new sales structure allows
the agility and flexibility to make the most of
the market power of Carnival Australia’s iconic
cruise brands to drive sales and profitability”.
“Carnival Australia’s existing sales structure
under the Complete Cruise Solution umbrella
served us well in enabling the business to
become the region’s biggest cruise operator
with its goal of a million passengers a year
within reach.
“The changes being made represent Carnival
Australia’s next big step forward to drive sales,
business growth and operational efficiency
based on the power of our brands,” she added.
Effective from 11 Mar 2013, the new
structure will also, according to Carnival, allow
simplified sales and brand messages to
increase cut-through with distinctive brand
‘personalities’, and will increase the frequency
of travel agent visits to drive market growth.
Casualties of the new structure however will
include Carnival Australia team members Don
Clark and Ken Byers, who will leave the
organisation in the months ahead, “with
Carnival Australia’s gratitude and admiration
for their tireless efforts”.
Meanwhile, the company is currently on the
hunt for a sales manager for the P&O Cruises
and Princess Cruises sales teams, as well as
several new business development managers.