CARNIVAL Cruise Line (CCL)has unveiled its new ‘Find Your Fun Again’ campaign, headlined by Parks and Recreation star Nick Offerman, who the brand has declared its “unlikely hero of fun”. It is the first campaign under the line’s new brand platform, ‘Carnival is Calling’, which debuted 01 Nov. The Emmy-winning...
CARNIVAL Cruise Line (CCL)has unveiled its new ‘Find Your Fun Again’ campaign, headlined by Parks and Recreation star Nick Offerman, who the brand has declared its “unlikely hero of fun”.
It is the first campaign under the line’s new brand platform, ‘Carnival is Calling’, which debuted 01 Nov.
The Emmy-winning actor – who was raised in a family of cruisers – imbues the Carnival brand with his deadpan humour and playfulness in a series of ads that were co-written with his team of Parks and Recreation writers.
Offerman is depicted enjoying several of Carnival’s on board activities, including abseiling and water slides.
The campaign aims to reach potential cruisers or those who feel that something is missing from their current vacation experiences, with an emphasis on encouraging people to leave behind digital distractions and embrace real-world fun.
“We believe Nick Offerman is the best person to be our ‘unlikely hero of fun’,” said Amy Martin Ziegenfuss, Chief Marketing Officer of Carnival Cruise Line.
“His signature blend of wry humour and credibility is the perfect way to deliver our message,” she added.
“Nick’s personal mission, which aims to get kids off their screens and start creating projects, aligns with our vision of encouraging people to get out, reconnect and find their fun again, with Carnival.”
Offerman joins a long line of Carnival celebrity spokespeople and brand ambassadors, including Shaquille O’Neal, Guy Fieri, Emeril Lagasse, Jonathan Bennett Kathie Lee Gifford. JM
