First-time cruise passengers will be directly targeted via a one-hour special presentation set to go to air on Channel 7 next week.
Royal Caribbean International and Channel Seven have joined forces to produce the “first-of-its-kind” show starring well-known personalities Tom Williams, Tim “Rosso” Ross and Rachael Finch.
Filmed onboard Voyager of the Seas during the 10-day Fijian Delights, the program will cover activities, entertainment, staterooms and onboard dining.
The program sees Williams, Finch and Rosso – themselves experiencing cruising for the first time – debunk common myths associated with the sector, mixed with plenty of humour and style.
The stars try out many of the ship’s features including the spa, FlowRider, rock climbing & more.
Rosso said Voyager of the Seas offered plenty of things to do and opened his eyes to cruising.
“I have never cruised before and definitely felt it was not for me – boring and full of old people! But boy was I wrong.”
RCI commercial director Sean Treacy said the line was thrilled to have had the opportunity to create the program with Ch 7.
“Cruising is absolutely booming in the Australian market and we have found that those who haven’t cruised before have difficulty differentiating between us and the competition and we really do have some very unique, only-on Royal Caribbean features on our local ships.
“This program really helps show what cruising with Royal Caribbean is like and I think everyone will love it,” he added.
The program comes as part of an expanded tie-up between the line and Ch 7, which will also see RCI onboard food offerings promoted through cooking show My Kitchen Rules (CW 24 Feb).
Dubbed “Tom, Rachael and Rosso Go Cruising,” the one-hour special will air during primetime next Tue night, 31 Mar from 8pm.
