| Celebrity commits to the trade

CELEBRITY Cruises has launched a new partner support site, pledging its commitment to the region’s travel agents.

The portal is designed specifically for the Australasian market, and will house tools and resources to help agents learn about, promote, and sell the Celebrity brand.

“We’re committed to rebuilding the industry alongside our partners and are so excited for agents to add this tool to their arsenal,” said Sales Director ANZ Cameron Mannix.

“Having been purpose-built to increase selling opportunities and help agents navigate their business recovery, the site reflects our commitment to investing in real tools and real solutions to support our partners.”

The launch of the site comes as part of a wider, formal recognition of Celebrity’s commitment to the region’s travel agent community.

The Celebrity Commitment was introduced yesterday by the cruise line’s President & Chief Executive Officer Lisa Lutoff-Perlo in a video announcement, which can be viewed HERE, while the new trade portal can be accessed HERE.

Meanwhile, Celebrity Apex was welcomed into the cruise line’s fleet Wed with a first-ever family reunion at sea.

Helmed by Captain Dimitrios Kafetzis, Celebrity Apex sailed into Bahamian waters after completing a 12-day transatlantic crossing that began at the Chantiers de l’Atlantique shipyard in Saint-Nazaire.

Celebrity Edge, Celebrity Equinox, Celebrity Reflection, Celebrity Silhouette and Celebrity Summit also attended the “welcome to fleet”, hazing the new arrival with a water salute (pictured).