CRUISE Lines International Association’s (CLIA) Cruise Month is returning this Oct, a month-long celebration of the sector’s growing popularity worldwide. This year’s Cruise Month will bring a series of campaigns online and through media partners to showcase the best of cruising for Australian travellers. Timed with the start of the...
CRUISE Lines International Association’s (CLIA) Cruise Month is returning this Oct, a month-long celebration of the sector’s growing popularity worldwide.
This year’s Cruise Month will bring a series of campaigns online and through media partners to showcase the best of cruising for Australian travellers.
Timed with the start of the summer cruise season, Cruise Month will involve four weekly themes: Ocean Cruising (01-07 Oct), River Cruising (08-14 Oct), Expedition Cruising (15-21 Oct), and Luxury Cruising (22-28 Oct).
CLIA will offer a comprehensive toolkit to help member travel advisors mount their own Cruise Month initiatives and social media campaigns, while a series of webinars will help agents get the most from the month.
CLIA Managing Director Joel Katz said Cruise Month will help kick-off a bumper season for cruising in Australia.
“Cruise Month is all about creating excitement around the coming cruise season and inspiring travellers to book their next cruise holiday,” he said.
“Importantly, it helps spread the message that CLIA-accredited travel agents are the best qualified cruise specialists.”
Full details will be announced in coming weeks, including details of toolkit and social media assets, travel advisor webinars, competitions, cruise line resources, images libraries, videos, and more.
Last year’s Cruise Month was one of the most successful ever, with social media platforms “blitzed” with thousands of #LoveCruise posts across Sep (CW 26 Sep 2022).
