DESTINATIONS which are most successful at growing cruise tourism are those with a comprehensive strategy to do so, Cruise Lines International Association (CLIA) Chair Ben Angell said at last week’s Australian Cruise Association Conference (CW 01 Sep). Angell said destinations which are successful at increasing their local cruise sector to...
DESTINATIONS which are most successful at growing cruise tourism are those with a comprehensive strategy to do so, Cruise Lines International Association (CLIA) Chair Ben Angell said at last week’s Australian Cruise Association Conference (CW 01 Sep).
Angell said destinations which are successful at increasing their local cruise sector to meet their needs are inevitably those that have forged close partnerships with the many working parts making up the industry.
“They involve working collaborations among tourism authorities, local and national governments, cruise lines, tourism operators, port operators, ground operators, suppliers, local chambers of commerce, retail associations,” he said.
“What they have in common is a vision or a road map to ensure cruise tourism continues to grow in a way that’s aligned with the destination priorities and aspirations which will aim to increase the value of the visitor economy and improve the visitor experience.”
CLIA has recently been filming in several locations around Australia to produce new advocacy videos to tell the story of the cruise sector from the perspective of those on the ground.
The videos will form part of the #WeAreCruise social media series, which will highlight the local benefits of cruise tourism and the variety of businesses which benefit from the spending of cruise visitors. MS
Pictured is Angell with Managing Director Joel Katz.
